Marianna Costa
MARIANNA
COSTA
Business advisory for founder-led businesses. International business advisory for founder-led businesses.
Wellness · Beauty · Fashion · Hospitality
International

Most businesses don’t need more advice.
They need to know what matters.

We work with founders and leadership teams when growth creates complexity, momentum starts to slow, or the business has simply outgrown the way it currently works.

We bring clarity to what comes next — and stay close enough to make sure it happens.

Explore how we work

A woman stands at a tall window with a cup, looking out over rooftops.

The answer is often already in the room.

It is in the structure that once worked perfectly. The role that has quietly become three jobs. The decision everyone is waiting for someone else to make. The project with plenty of activity and very little movement. The opportunity that looks right until someone asks whether the business is actually ready for it.
Growth changes what a business needs.
Knowing when to change with it matters.

We work where strategy meets execution.

Our work usually begins when something has become more complicated than it needs to be.

Sometimes the direction is clear, but the structure behind it isn't. Sometimes the team has grown faster than the way it works. Sometimes there are too many priorities competing for the same attention.

We look across the business, connect what others may be looking at separately, and determine what deserves attention now.

Then we help make it happen.

Our work

Structure

When the business has outgrown the way it works.

Direction

When everything feels important.

Delivery

When the decision has been made but the work still needs to happen.

See the work in detail

Good advice is only useful when it changes something.

Our role is not to agree with every idea in the room.

It is to understand the business well enough to know which ideas deserve to survive it.

We will tell you when we believe something should move. We will also tell you when we believe it should stop.
A quiet plastered room with a low stone table, a potted olive tree and daylight from a tall window.

The businesses we understand best.

Our work is concentrated around founder-led and privately owned businesses where product, experience and reputation matter.

Wellness
Beauty
Fashion
Hospitality

From growing consumer brands to hotels, spas and experience-led businesses, we understand environments where what happens behind the scenes eventually becomes visible to the customer.

Our work is private.

The conversations we are brought into are often commercially sensitive, personally significant or simply none of the internet’s business.

We publish no client lists, logos, testimonials or detailed case studies.

Discretion is not an additional service. It is part of the job.

Some things need fixing.
Others simply need moving.

You do not need to know exactly what support you need before speaking to us.

That is often part of the work.

Discuss an assignment